Braincandy Group
Irrational Academy



BrainDetectives is the most appropriate approach to generate insights through context decoding. When questions don’t seem to help much, it’s time for observation. This ground breaking process reveals details that may influence people’s decisions subconsciously. It can be executed by experienced Behavioural Change Agents, while clients or even consumers can also contribute after special training. BrainDetectives visit category relevant places and pay attention on the personal state, social and contextual influencers of human behaviour. Synthesis of these observations then leads to insights. BrainDetectives can run from just one team of 4-5 people (short ) up to 3 teams of 4-5 people each (extended).

Starting at    € 6,900
excluding V.A.T.

Why choose this tool?
Observe hidden influences and reveal insights.
Understand the full context of your category.
Get trained on Behavioural Economics principles.
Collect multimedia material and use it as internal and external stimulus.

BrainDetectives Teams
< Go back